House of Brows
Our ongoing collaboration with this great brand has enabled us to develop their first email marketing system, catering to both their service-based and product-based brands.
The Problem
House of Brows required an email marketing system overhaul along with a transformation of their email automation processes.
Recognising the untapped potential for House of Brows, we understood that they were missing out on significant revenue opportunities without effective email marketing in place.
Upon evaluating their existing email marketing automations and identifying their underwhelming conversion rates, it became evident that a comprehensive strategy overhaul was essential.
That's when we took the reins, ready to make a difference.
The Approach
To start, we aimed to enhance House of Brows' email system, ensuring a personal connection with their brand and target audience. Crafting a standout strategy was our initial focus.
Once the strategy was set, we dove into creating essential email components. This included visually appealing templates to serve as the foundation for future communications, prioritizing both aesthetics and message effectiveness.
Transitioning to the practical phase within MailChimp, we meticulously configured email automations and constructed individual sequences. Extensive testing and fine-tuning were integral to ensure optimal performance.
Finally, after thorough preparation, we eagerly launched the revamped email campaigns, embarking on a more impactful email marketing journey for House of Brows, poised to engage their audience effectively.
The Outcome
In our initial month of collaboration, we achieved a remarkable 6x ROI through the implementation of my automation strategies. These automated processes have proven highly effective, generating an impressive 5.2% click-through rate and a 48.1% open rate, showcasing their impact on engagement.
Moreover, we have witnessed a substantial 24.6% increase in email open rates and a remarkable 100% surge in email click-through rates. These results underline the effectiveness of our efforts in optimising email campaigns and boosting their performance.
Additionally, we're delighted to share a testimonial from House of Brows themselves: "We have been nothing short of impressed by Rebecca since we first started working together. She immediately understood our branding, language, and what we were wanting to achieve with our EDM strategy in our business. We absolutely love what she has created for us so far; she just gets it! Rebecca has been a pleasure to deal with, is very prompt, and always delivers on time. Would 100% recommend!"