Cinza Swim
Our ongoing collaboration with this great brand has enabled us to develop their first email marketing system, catering to their product-based brand.
The Problem
PRGRESS Digital found a pivotal challenge for Cinza Swim, recognising the essential need to increase the brand's online presence and engagement across diverse marketing channels. Even though Cinza Swim held promise as a swimwear brand, navigating the competitive industry demanded a focused effort to distinguish itself and build a dedicated audience.
The initial hurdle surfaced in the underutilisation and underperformance of key marketing platforms such as Facebook, TikTok, and email campaigns. This strategy aimed not only at retaining customers but also at effectively showcasing and promoting new collections in the ever-evolving landscape of the swimwear market.
The goal was to weave a cohesive narrative across Facebook, TikTok, and email channels, fostering a genuine connection with customers and propelling Cinza Swim toward sustainable growth in the competitive realm of swimwear fashion.
The Approach
PRGRESS Digital took on a thoughtful strategy to tackle the challenges facing Cinza Swim, drawing on its experience in handling Facebook, TikTok, and email campaigns. The first part of the plan was all about creating content that would really connect with the people Cinza Swim wanted to reach. PRGRESS Digital wanted the posts and videos to speak directly to the customers who would love Cinza Swim's swimsuits. At the same time, PRGRESS Digital made sure to fine-tune the way Cinza Swim showed up on Facebook and TikTok. They carefully picked who they wanted to reach and how to get them more interested and involved.
On top of that, PRGRESS Digital saw the potential of using emails to keep Cinza Swim in people's minds. It kicked off a plan to send out regular emails to the customers in Cinza Swim's database. The key was to keep things interesting and make sure people didn't forget about Cinza Swim. Across the board, PRGRESS Digital's focus was on making sure everything – from the social media posts to the emails – fit together well. It wanted to build a strong bond between Cinza Swim and its audience, making sure the brand's message came across loud and clear.
The Outcome
PRGRESS Digital's careful handling of Cinza Swim's Facebook and TikTok marketing, alongside the implementation of effective email campaigns, translated into substantial victories for the swimwear brand. The impact was profound, evidenced by a remarkable 38,098% increase in Facebook engagement, marking a significant boost in interaction with Cinza Swim's audience. Simultaneously, there was a noteworthy 599900% increase in net followers, indicative of the growing interest and traction the brand gained under PRGRESS Digital's management. Equally impressive was the staggering 3,963,480% increase in Facebook impressions, highlighting the extensive reach and visibility that Cinza Swim achieved within its target market.
Moreover, the introduction of eDMs proved to be a strategic move, with the first open rates surpassing the eCommerce national standard by an impressive 103%. This success not only showcased the effectiveness of PRGRESS Digital's approach but also positioned Cinza Swim ahead of industry benchmarks. These outcomes collectively underscored PRGRESS Digital’s unwavering dedication and proficiency in steering key marketing channels, proving instrumental in not only elevating Cinza Swim's online presence but also in driving tangible growth and success within the fiercely competitive swimwear industry.