Saint Skin Clinic
We've successfully transformed this brand's entire Instagram presence, enhancing its optimisation for SEO, conversions, and engagement.
The Problem
Saint Skin Clinic reached out to PRGRESS Digital because they weren't happy with how their Instagram account was performing. They were struggling to get people engaged with their posts and to reach new audiences. They wanted a more organised approach to their social media, instead of just posting whenever they felt like it. PRGRESS Digital saw the potential for improvement and got to work.
PRGRESS Digital started by looking closely at Saint Skin Clinic's current social media situation. They checked out who their audience was, what their competitors were up to, and what trends were happening in the industry. Then, together with Saint Skin Clinic, they came up with a plan. This plan aimed to make sure their Instagram content was more engaging and consistent with the brand's image.
The Approach
First, we did some research to understand who they wanted to reach, what their competitors were doing, and what trends were catching on. Then, we sat down with Saint Skin Clinic and hashed out exactly what they wanted to achieve on social media. With those goals in mind, we came up with a plan for what to post, when, and how.
Once we had our plan ready, we turned our attention to fixing Saint Skin Clinic's social media profiles. We made sure their info was up-to-date, added in keywords and hashtags that fit, and kept everything looking consistent across all their accounts. We also gave their profiles a makeover to make sure they looked as good as they sounded.
When it came time to start posting, we made sure to mix things up to keep followers interested. We tried out different kinds of content, like photos, videos, and user generated content. We also kept an eye on how each post was doing, tweaking our strategy as we went along to make sure Saint Skin Clinic was getting the most out of their social media. It was a process, but seeing the results roll in made it all worth it.
The Outcome
Our work on Instagram alone delivered impressive outcomes for Saint Skin Clinic. First off, we saw a huge boost in the number of people seeing their posts, with organic reach shooting up by a whopping 235.6%. This means more eyes on their content, which is great for raising brand awareness.
Engagement also saw a big jump, going up by 112.4%. This means more likes, comments, and shares on their posts, showing that people were really connecting with what Saint Skin Clinic was sharing.
We also managed to grow their follower count by 1%, which might not sound like a lot, but it's a steady increase that sets the stage for more growth in the future.
And when it came to driving people to take action, like clicking on links, we saw an increase of 10%. This means more people wanted to check out what Saint Skin Clinic had to offer beyond just their Instagram posts. Overall, these results prove that our approach to social media marketing was effective in getting Saint Skin Clinic noticed and engaged with on Instagram.