PRGRESS Digital has been managing email marketing strategy and execution for the Cronulla Sharks since 2024 delivering campaigns across all customer segments, including membership, merchandise, foundation, and hospitality.

Bec oversees the full email process from developing campaign strategies and creating compelling copy, to coordinating with designers to bring each concept to life. She manages segmentation and sends campaigns through Salesforce, ensuring the right messages reach the right audiences at the right time.

In addition to campaign execution, Bec provides detailed digital performance reporting for both club and sponsor campaigns, delivering actionable insights that inform future strategies and optimise results.

This long-term collaboration demonstrates PRGRESS Digital’s ability to handle complex email marketing programs for sports organisations, combining strategic planning, copywriting, CRM management, and analytics to drive engagement and strengthen relationships across all customer segments.

Client Feedback:
"Bec’s reliability, expertise, and prompt service were invaluable. I wouldn’t hesitate to recommend her for any business or marketing function." - Melinda, General Manager Marketing, Brand & Digital