Email Isn’t Dead, You’re Just Not Using It Right
Let’s get one thing straight: email marketing isn’t dead. It’s just misunderstood and honestly, often misused.
If you're in the wellness or fitness space, chances are you're pouring your energy into Instagram posts, TikTok trends, and Reels that take hours to make… but your conversions? Crickets. Meanwhile, your inbox is sitting there quietly waiting to do the heavy lifting for you.
Let’s break this down.
The Problem Isn’t Email, It’s How You’re Using It
So many business owners treat email like an afterthought. They send the odd update or promo, maybe a newsletter once in a blue moon, and then wonder why no one’s opening them.
The truth? Email works when it has a strategy. It’s not just about sending more emails, it’s about sending the right ones.
Social Media Gets Attention. Email Converts It.
Social media is your handshake. Your “hey, I exist!” Email is the conversation that follows. The deep dive into who you are, how you help, and why you’re the one they should trust.
Here's what email gives you that socials can’t:
A direct line to your audience (no algorithm gatekeeping)
A space for longer, more valuable storytelling
Higher conversion rates (seriously, up to 6x more)
Here’s What Most Brands Get Wrong
If your email strategy is just sales, sales, sales… people will tune out fast. On the flip side, if you're just sending vague updates with no clear purpose, you're also losing them.
The fix? Make your emails valuable. Every time.
Here’s a simple framework:
Welcome Sequence: Set the tone and introduce your brand properly.
Weekly or Fortnightly Emails: Share tips, behind-the-scenes, client stories. Content that educates or entertains.
Sales Flow: When it’s time to launch or sell, have a strategic build-up, not just a cold pitch.
A Real Client Story (Because Proof Matters)
One of my beauty clients came to me feeling stuck, she had thousands of followers, a gorgeous feed, but bookings were slow.
We built her first email funnel:
A lead magnet that actually spoke to her dream client
A 4-part welcome sequence
Weekly emails with beauty tips, client transformations, and subtle CTAs
The result?
She made $8k in revenue over the first two months without a single paid ad.
Start With This
Not sure where to begin? Ask yourself:
What’s something valuable I could give away to get people to join my list?
What would I actually want to open in my inbox?
Am I making it super clear what I want them to do next?
You don’t need to send daily emails or write essays. You just need the right message, to the right person, at the right time.
TO CONCLUDE:
Email marketing isn’t outdated. It’s underutilised. And if you’re tired of relying on algorithms, it's time to build something you own.
Need help creating an email strategy that actually gets results?
