9 Email Marketing Best Practices for the Wellness Industry
Let’s be real, social media might get all the love, but email is where the real magic happens. If you're a wellness brand selling products, running treatments, or offering any kind of feel-good service, your email list is where people are most likely to take action.
But only if you’re doing it right. Here are 9 practical email marketing tips that actually work, based on what we’re seeing across our clients this year:
1. Keep Your Call-To-Actions Stupid Simple
Every email should have one clear job. Want people to book in? Tell them. Want them to grab your new product bundle? Make the button obvious. Don’t bury the CTA in paragraphs of fluff. Simple, direct, done.
2. Stop Selling to People Who Just Bought
If someone just booked or ordered, they probably don’t need another offer shoved in their inbox tomorrow. Instead, show them some love. Send a quick “here’s how to get the most out of it” email. It’s low effort for you, high impact for trust.
3. Educate Like You’re Talking to a Friend
You don’t need to sound like a textbook. Share quick tips, myths, or behind the scenes info. Think: “why your skin barrier is acting up” or “3 signs your nervous system needs a break.” It builds trust and keeps people interested.
4. Follow Up With Aftercare or Product Support (Same Day If You Can)
If someone just came in for a treatment or ordered a product, follow it up. Share how to care for their skin, what results to expect, or answer a common question. It shows you care and cuts down on support messages later.
5. Create a Simple Rewards Program
People love a little bonus. You don’t need some huge tech system, just a simple setup like “buy 5, get 1 free” or exclusive access for subscribers. Keep it easy to explain, and even easier to say yes to.
6. Batch and Schedule in Advance
Don’t wait ‘til the last minute every week to figure out what to send. Batch your emails and schedule them ahead, especially during busy seasons or launches. Trust me, your future self will thank you.
7. Share Before & Afters (They Still Work)
We’re visual people. Show us what a glow-up looks like. Whether it’s clearer skin, relaxed muscles, or client feedback — before & afters work. Just make sure it’s real and relevant to what you offer.
8. Automate Your Reminders ASAP
Missed bookings or forgotten follow-ups? Set up reminder emails, even a simple “hey, your appointment is tomorrow” or “you might be running low on your serum.” These things reduce no-shows and increase rebookings.
9. Email Weekly (Yes, Weekly)
Don’t ghost your list. One solid email a week is more than enough to keep your brand top of mind without being annoying. It could be a quick tip, a client story, or a promo, just keep showing up.
You don’t need a massive list or complicated setup. You just need to treat your email list like real people, give them value, speak their language, and show up consistently.
Whether you’re launching something new, trying to bring people back in, or just building trust, email is still one of the smartest (and most cost-effective) tools you’ve got.
Want help setting it up? Hit reply, I’ve got a few done-for-you options that could take this off your plate completely.
