PRGRESS DIGITAL

Privacy Policy

Last updated: 21st August 2026

At PRGRESS Digital, we are committed to protecting the privacy of everyone we interact with, including potential and current clients, subscribers, and visitors to our website. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what your rights are.

This policy covers two groups of people: (1) individuals who interact with PRGRESS Digital directly as clients, website visitors, or contacts, and (2) individuals whose data is collected through marketing activities we run on behalf of our clients.

1. Who We Are

PRGRESS Digital (ABN 32 279 918 327) is an email marketing agency based in Australia. We help businesses grow through email marketing strategy, campaign management, and automation.

If you have any questions about this policy or how we handle your data, please contact us at hello@prgressdigital.com.

2. Information We Collect

From clients and website visitors

When you enquire about our services, sign a contract, or interact with our website, we may collect:

•       Your name and business name

•       Email address and phone number

•       Billing and payment details

•       Business information relevant to delivering our services

•       Communications you send us

From marketing audiences (on behalf of our clients)

When we run marketing campaigns on behalf of our clients, such as email campaigns or Meta advertising, we may collect personal information on their behalf including:

•       Name and email address

•       Contact details submitted through sign-up forms or lead ads

•       Engagement data such as email opens, clicks, and ad interactions

In these cases, PRGRESS Digital acts as a service provider to our client, who is the data controller. Our clients are responsible for ensuring they have the appropriate consent to collect and use this data.

3. How We Use Your Information

For our own business purposes

We use the information we collect about clients and contacts to:

•       Respond to enquiries and communicate with you

•       Deliver, manage and improve our services

•       Process invoices and payments

•       Send you relevant updates, newsletters or promotional content about PRGRESS Digital (you can opt out at any time)

•       Meet our legal and contractual obligations

On behalf of our clients

When acting on behalf of a client, we use personal information collected through their campaigns solely to:

•       Deliver the agreed email marketing or advertising services

•       Report on campaign performance

•       Manage subscriber lists and preferences on their behalf

We do not use data collected on behalf of a client for our own marketing purposes.

4. How We Use AI Tools

We use AI-powered tools as part of how we run our business and deliver services to clients. This includes:

•       Using AI to help draft or suggest email content and copy

•       Using AI to analyse campaign performance data, such as opens, clicks, and engagement trends, to help improve results

These tools may process personal data as part of that work, but we do not use AI to make automated decisions that have a legal or similarly significant effect on individuals (for example, decisions made without any human review). A person is always involved in reviewing AI-assisted content and insights before they're used or acted on.

If you have any questions about how we use AI in relation to your data, please contact us at hello@prgressdigital.com.

5. Third-Party Tools and Service Providers

To operate our business and deliver services to our clients, we use a number of trusted third-party platforms. These providers may process personal data as part of the service they provide to us. We only work with providers who maintain appropriate data protection standards.

The platforms we currently use include:

•       Go High Level: CRM, email marketing and automation

•       Meta (Facebook/Instagram): paid advertising and lead generation

•       Gmail and Google Meet: business communications and client calls

•       Xero: accounting and invoicing

•       Stripe: payment processing

•       Canva: design and creative assets

•       Notion: internal project and task management

•       Propel: proposals and client agreements

•       AI tools (such as ChatGPT and Claude): drafting content and analysing campaign data

Each of these providers operates under their own privacy policy and terms of service. We encourage you to review their policies if you have questions about how they handle data.

6. Overseas Data Transfers

Some of the third-party providers we use store or process data overseas, including in the United States. This is common, as many of the platforms we rely on (including our AI tools) are based internationally.

Where this happens, we take reasonable steps to ensure your information continues to be protected to a standard consistent with Australian privacy law. If you are located outside Australia, for example in the EU or UK, we also aim to respect your rights under applicable local privacy laws, including the right to access, correct, or request deletion of your data.

7. Data Sharing

We do not sell, rent, or trade your personal information. We only share data in the following circumstances:

•       With third-party service providers listed above, to the extent necessary to deliver our services

•       With our clients, where the data has been collected on their behalf

•       Where required by law or to comply with a legal obligation

•       To protect the rights, property or safety of PRGRESS Digital or others

Any third party we share data with is required to handle it securely and in accordance with applicable privacy laws.

8. Marketing Communications

If you have subscribed to receive communications from PRGRESS Digital, or provided your details through one of our marketing channels, we will use your information to send you relevant content, updates and offers.

You can unsubscribe from our communications at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at hello@prgressdigital.com. We will process your request promptly.

If you have subscribed to a client's mailing list through a campaign we manage, please use the unsubscribe link in those emails or contact the relevant business directly.

9. Your Rights

Under Australian privacy law and other applicable legislation, you have the right to:

•       Access the personal information we hold about you

•       Request that we correct any inaccurate or incomplete information

•       Request that we delete your personal data, where we are not required to retain it by law

•       Withdraw consent to our use of your data at any time

•       Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy rights have been breached

To exercise any of these rights, please contact us at hello@prgressdigital.com and we will respond within a reasonable timeframe.

10. Data Security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, or disclosure. This includes secure access controls, encrypted communications, and limiting access to data to those who need it to do their job.

While we take data security seriously, no method of transmission or storage is completely secure. If you have concerns about a specific piece of information you have shared with us, please contact us directly.

11. Data Breach Notification

If a data breach occurs that is likely to result in serious harm to affected individuals, we will notify those individuals and the Office of the Australian Information Commissioner (OAIC) in accordance with our obligations under the Notifiable Data Breaches scheme.

12. Data Retention

We retain personal information for as long as it is needed to deliver our services, meet our legal obligations, or resolve any disputes. As a general guide:

•       Client billing and contract records are retained for 7 years to meet tax and accounting obligations

•       Marketing contact data is retained until the individual unsubscribes, or after 24 months of inactivity, whichever comes first

•       General enquiry and communication records are retained for as long as reasonably needed to respond to and resolve the relevant matter

When data is no longer required, we take reasonable steps to delete or de-identify it securely.

13. Children's Privacy

Our services are not directed at children, and we do not knowingly collect personal information from anyone under the age of 18. If you believe a child has provided us with personal information, please contact us so we can remove it.

14. Cookies and Website Tracking

Our website may use cookies and similar tracking technologies to improve your browsing experience and understand how visitors use our site. You can control cookie settings through your browser at any time.

If we use any third-party analytics or advertising tools on our website, these may also collect data in accordance with their own privacy policies.

15. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business or legal obligations. The most current version will always be available on our website. We encourage you to review it periodically.

16. Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way we handle your personal information, please get in touch:

PRGRESS Digital

Email: hello@prgressdigital.com

ABN: 32 279 918 327

This Privacy Policy has been prepared in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).