Top lessons I learned one year into running Becca Social
Hey, it’s Becca here! As Becca Social turns one (cue the confetti and a round of espresso martinis!), I’ve been reflecting on what I’ve learnt in this wild, amazing year. Running a marketing agency isn’t just about perfect posts and smooth campaigns—it’s messy, real, and packed with growth. Here’s what this year has taught me.
1. The Power of Processes
“Winging it” only works for so long. At first, I dove headfirst into projects without solid client processes in place. That’s a fast track to stress and burnout. I quickly realised that having processes in place is what keeps everything running smoothly. They help with daily tasks and make it possible to take on more work without losing quality.
Tip: Make templates, use automation tools, and create step-by-step guides for common tasks. Your future self will be so grateful.
2. Networking and Relationships Matter
They say, “It’s not what you know, it’s who you know,” and it couldn’t be more true. Building real relationships has been one of the most valuable things I’ve done. Whether it’s teaming up with other businesses, supporting clients, or connecting with other entrepreneurs, these relationships have opened doors I never expected.
Tip: Networking is about more than attending events or sending a quick DM. It’s about being genuinely interested in others, showing up often, and offering value. The right relationships can help you grow in ways you didn’t even plan for.
3. Balancing Quality and Growth
Balancing service quality while trying to grow is tough. When my schedule was packed, I had to decide: take on more clients or keep the quality high with the ones I had. The answer? Always go for quality.
Tip: Growth isn’t about saying yes to everything. It’s about knowing when to hold back, bringing in help, or adjusting your services. Keeping quality high builds trust, which leads to great reviews and referrals.
4. Resilience and Problem-Solving
Things don’t always go as planned—big surprise, right? From unexpected client changes to campaigns that didn’t land, challenges were around every corner. The trick? Staying resilient and having an “I’ve got this” attitude.
Tip: When things go wrong, step back, breathe, and focus on finding a solution. Business has taught me that setbacks can be setups for comebacks. The tough moments have only made me more confident and capable.
5. The Value of Client Feedback
Listen to your clients. It’s that simple. Early on, feedback—whether glowing or constructive—became my guide. Positive feedback told me what worked; constructive feedback showed me how to do better. It’s easy to feel defensive, but taking feedback in stride is key to getting better.
Tip: Clients’ opinions shape your services and show them you care. Happy clients spread the word, and that’s the best marketing you can get.
Final Thoughts
If you’re running or thinking about starting your own service-based business, take these lessons to heart. Build strong processes, invest in relationships, put quality first, stay resilient, and always value client feedback. These things will help your business not just survive, but thrive.
Here’s to learning, growing, and crushing it in year two!
